Instagram has introduced a new rule that could significantly impact small content creators. As of now, Instagram Live is only available to users with at least 1,000 followers. This policy change marks a major shift from Instagram’s previous approach, where anyone could go live regardless of follower count or account type.
The update came to light when smaller creators started sharing a new system message from Instagram.
“We’ve changed some of the requirements to use this feature. Now, only public accounts with 1,000 or more followers can create live videos.”
Instagram later confirmed to TechCrunch that this change was intentional. According to the company, the move is part of an effort to “improve the overall Live consumption experience.” However, the new requirement is already drawing criticism across social media.
Instagram’s New Live Policy: Pros and Cons
This change poses a significant challenge for new and smaller Instagram creators, many of whom rely on live streaming to connect with their growing audience. Reaching 1,000 followers on Instagram without paid promotion is often a slow and demanding process, making it harder for newcomers to stand out.
On the positive side, Instagram may be aiming to reduce low-quality live streams with very few viewers. This could lead to a more curated, engaging experience for users – and potentially lower infrastructure and moderation costs for Meta, Instagram’s parent company.
How Instagram Compares to Other Platforms
With this new rule, Instagram now joins other platforms that restrict live streaming based on audience size
- TikTok: Typically requires 1,000 followers to go live, though some users gain access earlier.
- Facebook: Users need a 60-day-old account and at least 100 followers to access Facebook Live.
- YouTube: Allows live streaming with just 50 subscribers.
- Twitch: No follower requirement – anyone can go live instantly.
Compared to competitors, Instagram now has one of the strictest requirements for live streaming access.
Private Accounts Are Also Affected
Another important detail, private Instagram accounts are no longer eligible to go live, even if they have over 1,000 followers. Only public Instagram accounts that meet the follower threshold will retain access to live streaming features.
Is Instagram Still Creator-Friendly?
This update raises a key question, is Instagram becoming less accessible for new creators? While the platform may be aiming for a better user experience, many feel that the decision limits opportunities for small creators trying to grow their presence on Instagram.
As competition increases across social platforms, these kinds of changes may influence where new creators choose to invest their time and effort. For now, Instagram Live will remain a feature reserved for accounts that meet a higher bar – potentially changing the way creators use the app moving forward.
